The Farmer’s Strategy in Maintaining the Sustainability of Organic Farming in Rowosari Village, Jember Regency

Abstract

The Tani Jaya 2 farmer group is the only farming community that can develop their organic farming and survival since it was founded. As farmers who grow organic crops, they need special efforts to maintain their existence. Using a qualitative research design, researchers found that organic farmers face many challenges in managing their organic agriculture. For this reason, they must develop and ensure the sustainability of organic farming. Efforts to build farmers' knowledge in maintaining organic farming were established and influenced by the success of the strategies they used. Their plans include, firstly, empowering through the assistance of agricultural capital. Second, maintaining product quality. Third, build an external cooperation network. By relying on this effort, organic farming in Jember District can survive.

Keywords: awareness construction, organic farmer strategy, organic farmer empowerment.

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