Pemahaman Praktis Strategi Influencer Promosi Pariwisata

  • Alma Mandjusri
  • Edoardo Irfan



This article is a part of “Tourism, Creativity, Communication, and Transformation” book written by Poerwanto. It discusses the ICT in tourism promotion. In this ICT era, tourism promotional activities have been applied in a various way, and one of them is using influencer. Influencer is a person or a party that directs others in buying decision process. Many celebrities become influencers that endorse a tourism brand or destination on their social media and they have proven able to influence their followers to buy the promoted brand. A strategy using influencer must be selected to inform in a right way and the base of that strategy is the offered service quality of the tourism object.

Keyword: influencer strategy, tourism promotion

How to Cite
MANDJUSRI, Alma; IRFAN, Edoardo. Pemahaman Praktis Strategi Influencer Promosi Pariwisata. Journal of Tourism and Creativity, [S.l.], v. 2, n. 1, sep. 2019. ISSN 2716-5159. Available at: <>. Date accessed: 13 june 2024. doi:

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.