Pemahaman Praktis Strategi Influencer Promosi Pariwisata

  • Alma Mandjusri
  • Edoardo Irfan

Abstract

Abstract


This article is a part of “Tourism, Creativity, Communication, and Transformation” book written by Poerwanto. It discusses the ICT in tourism promotion. In this ICT era, tourism promotional activities have been applied in a various way, and one of them is using influencer. Influencer is a person or a party that directs others in buying decision process. Many celebrities become influencers that endorse a tourism brand or destination on their social media and they have proven able to influence their followers to buy the promoted brand. A strategy using influencer must be selected to inform in a right way and the base of that strategy is the offered service quality of the tourism object.


Keyword: influencer strategy, tourism promotion

Published
2019-09-26
How to Cite
MANDJUSRI, Alma; IRFAN, Edoardo. Pemahaman Praktis Strategi Influencer Promosi Pariwisata. Journal of Tourism and Creativity, [S.l.], v. 2, n. 1, sep. 2019. ISSN 2716-5159. Available at: <https://jurnal.unej.ac.id/index.php/tourismjournal/article/view/13836>. Date accessed: 13 may 2021. doi: https://doi.org/10.19184/jtc.v2i1.13836.

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