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Journal of Tourism and Creativity (JTC) is a journal that maintain on the perspective of CIT (Coherent, Innovative & Touch). The Coherent means the article's submission must has specific field on tourism, clear on conceptual and result. The perspective of Innovative, it should bring a set of new values, paradigm, insight and lay it into a tremendous research result. The Touch means the article should build new other researcher's thingking about any all kind of tourism in specific field.