Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry

  • Ngboawaji Daniel Nte Novena University
  • Kenneth Nduka Omede Novena University
  • Shad Ahmad Khan University of Buraimi
DOI: https://doi.org/10.19184/jeam.v22i2.38785

Abstract

Globally, as businesses grapple with uncertainties and challenges of growth and expansion, competitive intelligence failure has remained an obvious reality. This work therefore attempts to evaluate the intervening variables underlying the menace of competitive intelligence failure in the business world. Specifically, the study identifies the factors responsible for CI failures in the brewery industry in Nigeria. The identified factors include; lack of planning and management skills by  managers and top company executives, faulty   business decision making process  and implementation by management and lack of coordinated organisational culture and political climate in the brewery industry in the country. In reaching these analytical premises, the study adopted a quantitative evaluation of some breweries in Nigeria to determine the pattern and trends of the competitive intelligence correlates and offered corresponding recommendations that will help to mitigate the menace of competitive failure in Nigeria.


Key Words: Competitive Intelligence, Correlates, Failure, Nigeria, Brewery Industry

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Published
2023-09-28
How to Cite
NTE, Ngboawaji Daniel; OMEDE, Kenneth Nduka; KHAN, Shad Ahmad. Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry. Jurnal Ekonomi Akuntansi dan Manajemen, [S.l.], v. 22, n. 2, p. 128-147, sep. 2023. ISSN 2459-9816. Available at: <https://jurnal.unej.ac.id/index.php/JEAM/article/view/38785>. Date accessed: 21 nov. 2024. doi: https://doi.org/10.19184/jeam.v22i2.38785.
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Vol 22 No 2 (2023)
Section
Articles
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