Analisis Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian pada Waroeng Spesial Sambal "SS" Jember

  • Mochammad Fariz Pradana Universitas Jember
  • Mohamad Dimyati Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Ari Subagyo Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember

Abstract

The research aims to analyze influence of work discipline, Work Environment and Work Stress variables to employee performance Akademi Kebidanan Dr. Soebandi Jember. Data is used in this study was primary data obtained from a questionnaire that was given to the respondent. The sampling method used in this study was issaturated with a total sample of 44 respondents. Data analysis method used is multiple linear regression analysis method.The results of this study indicate that discipline significant positive operating environment performance employees Akademi Kebidanan Dr. Soebandi Jember, physical sgnificant positive operating environment performance employees Akademi Kebidanan Dr. Soebandi Jember. Workplace non physical significant positive operating environment performance employees Akademi Kebidanan Dr. Soebandi Jember. Job stress influential significant positive operating environment performance employees Akademi Kebidanan Dr. Soebandi Jember.


Keywords: Work Discipline, Employee Performance, Work Environment,  Work Stress

References

Harahap, M. A. K. 2013. Analisis Pengaruh Brand image Dan Word of mouth (WOM) Terhadap Proses Keputusan Pembelian Handphone Blackberry (Studi Kasus Pada Mahasiswa FE UNY). Skripsi. Yogyakarta: Fakultas Ekonomi Universitas Negeri Yogyakarta.
Hariyana, N. 2013. Pengaruh Penggunaan Iklan Endorser Produk Sabun Luxmediatelevisi Terhadap Keputusan Pembelian dan Loyalitas Merek pada Konsumen Produk Sabun Lux di Kabupaten Jember. JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN 12 (2):1-28.
Hasan, A. 2010. Marketing dari mulut ke mulut. Yogyakarta: Media Pressindo.
Jalilvand, M. R., dan N. Samiei. 2012. The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning.
Joesyiana, K. 2018. Pengaruh Word of Mouth Terhadap Keputusan Pembelian Konsumen pada Media Online Shopee di Pekanbaru (Survey pada Mahasiswa Semester VII Jurusan Pendidikan Akuntansi Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Riau). Jurnal Valuta 4 (1):71-85.
Kotler, P. 2018. Manajemen pemasaran jilid 1. Edisi 13 ed. Jakarta: Erlangga.
Sari, F. P., dan T. Yuniati. 2016. Pengaruh harga citra merek dan word of mouth terhadap keputusan pembelian konsumen. Jurnal Ilmu dan Riset Manajemen 5 (6):1-15.
Sumarwan, U. 2011. Perilaku konsumen: Teori dan penerapannya dalam pemasaran. Bogor: Ghalia Indonesia.
Sutisna. 2012. Perilaku Konsumen dalam Komunikasi Pemasaran. edited by E. Kedua. Bandung: Remaja Rosdakarya.
Wijaya, T., dan L. Paramita. 2014. Pengaruh Electronic Word of Mouth (eWOM) Terhadap Keputusan Pembelian Kamera DSLR.
Wijayanti, A. 2008. Strategi meningkatkan loyalitas Melalui kepuasan pelanggan (studi kasus: produk kartu seluler prabayar Mentari indosat wilayah semarang), program Pascasarjana Universitas Diponegoro.
Wu, P. C., G. Y.-Y. Yeh, dan C.-R. Hsiao. 2011. The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal (AMJ) 19 (1):30-39.
Published
2019-04-30
How to Cite
PRADANA, Mochammad Fariz; DIMYATI, Mohamad; SUBAGYO, Ari. Analisis Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian pada Waroeng Spesial Sambal "SS" Jember. Jurnal Ekonomi Akuntansi dan Manajemen, [S.l.], v. 18, n. 1, p. 11-21, apr. 2019. ISSN 2459-9816. Available at: <https://jurnal.unej.ac.id/index.php/JEAM/article/view/10265>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.19184/jeam.v18i1.10265.
Section
Articles

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.