Model Komunikasi Pemasaran Bisnis Jasa

Abstract

Abstract

Marketing communication is one of the tools of service business which base on
hospitality. From practical and tacktical aspec integrated maketing communication
activities is marketing communication mix “7P”; advertising, direct marketing,
digital marketing/internet, sales promotion, public relations and personal selling.
Integrated marketing communication for service business must adaptation to social,
culture, economic situations and market targeting. The core of succesful of service
business are uniqueness, quality and excellent service of the product through
interaktif marketing.

Key Word: marketing communication, service business