STUDY OF VILLAGES MARKET DEVELOPMENT: FOR GENERATING RURAL ECONOMY IN PONOROGO

Abstract

The scope of research put emphasis on the rural market development program
targeting the rural economy as a generator in Ponorogo cross - sectional. This research used a
structured survey, direct interviews with the respondents using a questionnaire. Number of
Village Market is a total of 47 (forty seven) Market Village which spread over 18 (eighteen)
districts. Physical Condition of the Village Market, is associated with a protective roof from
the sun or rain, as many as 26 markets (55.32%) are in good condition, a total of 12 markets
(25.53%) in the partially damaged and just as much as 9 market (19.15 %) damaged
condition. Perception buyer / village communities with the existence of the village market, as
many as 70 people purchasers (70%) stated often spending to market, as many as 20 people
were buyers (20%) stated quite often shopping to the market and there were 10 buyers
(10%) said rarely spending to the village market. Perception merchant with the presence of
the village market, as many as 65 traders (65%) stated that his business in the market has
good prospects, as many as 30 traders (30%) stated that good business prospects and as
many as five dealers (5%) stated that its business prospects less good. The existence of rural
markets are still highly needed by the community (the buyer), especially the community
around the market, either to meet daily needs, also for sale again or for the production
process. Desired institutional traders in the market in Ponorogo, namely the berkelindan with
the aspect of togetherness, security and can help financial difficulties (the capital).