Religiusitas Pembelian Impulsif dan Stimulus Eksternal Generasi Z dalam Pembelian Online: Studi Kasus Mahasiswa Universitas Jember
Abstract
This study aims to analyze and test the effect of religiosity and marketing external stimulus on impulsive online purchases in generation Z with respondents namely 75 Islamic Economics students at the Jember University Jember campus from class 2017 - 2019 with years of birth 1997 - 2002. The research used was quantitative method, the sampling technique is purposive sampling technique. Based on the results of the analysis and discussion, there is a significant influence of religiosity and external marketing stimulus on online impulsive purchases for Islamic Economics students at the Jember University Jember campus from class of 2017 – 2019. Students of Islamic Economics Students have a tendency not to make impulsive purchases due to the awareness of the respondents about the importance and influence of Islamic religious religiosity, even with an external stimulus that influences the buying decision which is spontaneously made by the respondent.
Keywords: Religiosity, Impulsive Buying, External Stimulus, Generation Z, Online Buying
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Zheng, X., J. Men, F. Yang, dan X. Gong. 2019. Understanding Impulse Buying in Mobile Commerce: An Investigation into Hedonic and Utilitarian Browsing. International Journal of Information Management 48: 151–160.
Afendi, A. 2020. The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products. Journal of Digital Marketing and Halal Industry 2 (2): 145–154.
Agarwala, R., P. Mishra, dan R. Singh. 2019. Religiosity and Consumer Behavior: A Summarizing Review. Journal of Management, Spirituality & Religion 16 (1): 32–54.
Alshehri, F., M. Fotaki, dan S. Kauser. 2021. The Effects of Spirituality and Religiosity on The Ethical Judgment in Organizations. Journal of Business Ethics 174: 567–593.
Azis, D. K., M. Saihu, A. R. G. Hsb, dan A. Islamy. 2021. Pancasila Educational Values in Indicators Religious Moderation in Indonesia. FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman 7 (2): 229–244.
Azizah, F. D., A. N. Nur, dan A. H. P. K. Putra. 2022. Impulsive buying behavior: Implementation of IT on technology acceptance model on E-Commerce purchase decisions. Golden Ratio of Marketing and Applied Psychology of Business 2 (1): 58–72.
Baugut, P., dan K. Neumann. 2020. Online news media and propaganda influence on radicalized individuals: Findings from interviews with Islamist prisoners and former Islamists. new media & society 22 (8): 1437–1461.
Chapuzet, A. C., dan S. Bawono. 2021. New Way Modern Marketing. Malang: Janega Press.
Chiu, W., G. Oh, dan H. Cho. 2022. Impact of COVID‐19 on consumers’ impulse buying behavior of fitness products: A moderated mediation model. Journal of Consumer Behaviour 21 (2): 245–258.
Destari, F., K. Indraningrat, dan M. N. N. Putri. 2020. Impact of shopping emotion towards impulse buying in e-commerce platform. Jurnal Manajemen dan Pemasaran Jasa 13 (1): 47–64.
Direktorat Analisis dan Pengembangan Statistik. 2022. Analisis Profil Penduduk Indonesia Mendeskripsikan Peran Penduduk dalam Pembangunan. Jakarta: Badan Pusat Statistik.
Guan, L. P., D. H. M. Yusuf, dan M. R. A. Ghani. 2020. Factors influencing customer purchase intention towards insurance products. International Journal of Business and Management 4 (5): 70–79.
Hashem, T. N. 2020. Examining the influence of covid 19 pandemic in changing customers’ orientation towards e-shopping. Modern Applied Science 14 (8): 59–76.
Hussain, M., A. R. Butt, F. Uzma, R. Ahmed, S. Irshad, A. Rehman, dan B. Yousaf. 2020. A comprehensive review of climate change impacts, adaptation, and mitigation on environmental and natural calamities in Pakistan. Environmental monitoring and assessment 192: 1–20.
Infante, A., dan R. Mardikaningsih. 2022. The Potential of Social Media as a Means of Online Business Promotion. Journal of Social Science Studies (JOS3) 2 (2): 45–49.
Karim, M. W., M. A. M. Chowdhury, M. A. Al Masud, dan M. Arifuzzaman. 2021. Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of SOR model. Contemporary Management Research 17 (2): 97–126.
MahdiNejad, J.-D., H. Azemati, dan A. Sadeghi Habibabad. 2020. Religion and Spirituality: Mental Health Arbitrage in the Body of Mosques Architecture. Journal of Religion and Health 59: 1635–1651.
Manshur, F. M., dan H. Husni. 2020. Promoting Religious Moderation through Literary-based Learning: A Quasi-Experimental Study. International Journal of Advanced Science and Technology 29 (6): 5849–5855.
Mathur, S. 2019. A review of impulse buying behavior: Definition & affecting factors. Journal of emerging technologies and innovative research 6: 270–275.
Ong, Z., J. Lau, dan N. Zainudin. 2021. Money attitude, materialism and compulsive buying among Malaysian young adults. Management Science Letters 11 (1): 281–290.
OuÃ, A., dan F. D. Sall. 2019. Religiosity and Consumer Behavior in Developing Countries: An Exploratory Study on Muslims in The Context of Burkina Faso. African Journal of Business Management 13 (4): 116–127.
Pabbajah, Mustaqim, N. M. Said, F. Faisal, M Pabbajah, H. Jubba, dan J. Juhansar. 2020. Deauthorization of The Religious Leader Role in Countering Covid-19: Perceptions and Responses of Muslim Societies on The Ulama’s Policies in Indonesia. International Journal of Criminology and Sociology 9: 262–273.
Populix. 2020. Riset Populix: Tren Belanja Online Masyarakat Indonesia. https://info.populix.co/articles/tren-belanja-online-masyarakat-indonesia/ .
Rahmah, R. A. 2022. Impulsive Buying Behavior in Social Media and E-Commerce to Christmas STAIN Mandailing Students. Jurnal Ekonomi 11 (03): 370–375.
Rozi, S. 2019. Uderstanding The Concept of Ecosufism: Harmony and The Relationship of God, Nature and Humans in Mystical Philosophy of Ibn Arabi. Ulumuna 23 (2): 242–265.
Schmidt, L. 2021. Aesthetics of Authority:‘Islam Nusantara’ and Islamic ‘Radicalism’ in Indonesian Film and Social Media. Religion 51 (2): 237–258.
Sholehuddin, M. S., M. Mucharomah, W. Atqia, dan R. Aini. 2023. Developing children’s islamic spiritual intelligence in the digital age: Indonesian family education methods. International Journal of Instruction 16 (1): 357–376.
Simamora, R. M. 2020. The Challenges of Online Learning During The COVID-19 Pandemic: An Essay Analysis of Performing Arts Education Students. Studies in Learning and Teaching 1 (2): 86–103.
Sodikin, S., I. Imaduddin, Z. Abidin, dan A. Sirojuddin. 2022. Islamic Religious Education Model with Knowing-Doing-Meaning-Sensing-Being Approach to Realize Knowledge Integration. AL-ISHLAH: Jurnal Pendidikan 14 (4): 6039–6050.
Szymkowiak, A., P. Gaczek, K. Jeganathan, dan P. Kulawik. 2021. The Impact of Emotions on Shopping Behavior During Epidemic. What a Business Can Do to Protect Customers. Journal of Consumer Behaviour 20 (1): 48–60.
Tanveer, T., S. Q. Kazmi, dan M. U. Rahman. 2022. Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products. Nurture 16 (2): 75–89.
Viphindrartin, S., R. N. Wilantari, dan S. Bawono. 2022. The Comparison of The Islamic and Conventional Bank Performance Before and During Covid-19 Pandemic in Indonesia. Manajemen dan Bisnis 21 (1): 76–84.
Warsito, C., A. Sholikhah, W. R. Adawiyah, dan R. P. Setyanto. 2020. Antecedents of Consumers’ decision For Halalmart Shopping: The Moderating Role of Family Religious Commitment. Humanities & Social Sciences Reviews 8 (1): 152–164.
Widagdo, B., dan K. Roz. 2021. Hedonic Shopping Motivation and Impulse Buying: The Effect of Website Quality on Customer Satisfaction. The Journal of Asian Finance, Economics, and Business 8 (1): 395–405.
Wijaya, A., S. Darma, dan D. C. Darma. 2020. Spatial Interaction Between Regions: Study of The East Kalimantan Province, Indonesia. International Journal of Sustainable Development and Planning 15 (6): 937–950.
Wiranata, A. T., dan A. Hananto. 2020. Do website quality, fashion consciousness, and sales promotion increase impulse buying behavior of e-commerce buyers? Indonesian Journal of Business and Entrepreneurship (IJBE) 6 (1): 74.
Xi, N., dan J. Hamari. 2021. Shopping in virtual reality: A literature review and future agenda. Journal of Business Research 134: 37–58.
Zainuri, Z., dan S. Bawono. 2022. The Impact of Non-Performing Loans and Economic Shock on The Stability of Islamic Banking Performance as Moderating Variable in The COVID-19 Pandemic Era. Media Bisnis 14 (1): 1–8.
Zheng, X., J. Men, F. Yang, dan X. Gong. 2019. Understanding Impulse Buying in Mobile Commerce: An Investigation into Hedonic and Utilitarian Browsing. International Journal of Information Management 48: 151–160.
Published
2023-04-27
How to Cite
SUBAGIO, N. Ari et al.
Religiusitas Pembelian Impulsif dan Stimulus Eksternal Generasi Z dalam Pembelian Online: Studi Kasus Mahasiswa Universitas Jember.
Jurnal Ekonomi Akuntansi dan Manajemen, [S.l.], v. 22, n. 1, p. 103-114, apr. 2023.
ISSN 2459-9816.
Available at: <https://jurnal.unej.ac.id/index.php/JEAM/article/view/37326>. Date accessed: 06 july 2024.
doi: https://doi.org/10.19184/jeam.v22i1.37326.
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