STATUS OF MARKETING ACTIVITIES ON SELECTED SMALL AND MEDIUM FRUIT PROCESSING ENTERPRISES (SMFPEs) PRODUCTS: A CASE STUDY OF EAST JAVA, INDONESIA

Abstract

Indonesia is an agricultural country with significant contribution by agriculture in
national GDP. The fruit processing industries have a special role to play in the national
economy. Understanding problems of Small and Medium Fruit Processing Enterprises
(SMFPEs) would support its development. With this aim in mind, a study was conducted
in five districts in East Java province (Banyuwangi, Jember, Lumajang, Probolinggo and
Malang) of Indonesia to assess the development of SMFPEs. The objective of this study
was to investigate real problems faced by SMFPEs especially in marketing aspect. Through
this study it was found that SMFPEs have to deal with problems relating to the quality and
price competition, limitation of market, marketing skills, distribution, transportation and
damage products. The details of study are explained in this paper.