Peran Koperasi dalam Pemasaran Produk Kelapa di Era Industri 4.0

Abstract

Indonesia is the largest coconut producer in Southeast Asia. The relatively cheap price
of coconut make this commodity does not provide economic incentives for coconut farmers.
Therefore, cooperatives can play a significant role in increasing the value of coconut products
through processing coconut into products that have a high added value. This study is carried out
by descriptive method through survey and observation to the location of the coconut center, where
the production and marketing were cooperatives, namely in Purworejo Disctrict, Central Java. The
results of the study show that cooperatives have played an important role in marketing coconut
products through coconut manufacturing and marketing to international markets both offline and
online. Coconut farmers who are members of cooperatives get many benefits, including being able
to sell coconuts at higher prices, processing them into high value-added products (VCO, coconut
oil, crystal sugar, bath soap and other cosmetic products), and marketing coconut products
throughout the archipelago and even exporting to the international market. Cooperatives in
Purworejo District have succeeded in implementing the industrial system 4.0 in the value chain of
marketing coconut products.