The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision

  • Rizqi Maulana Ilham Akbar Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Raden Andi Sularso Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Ketut Indraningrat Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
DOI: https://doi.org/10.19184/ejeba.v7i1.14956

Abstract

This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision.

Published
2020-04-01
How to Cite
AKBAR, Rizqi Maulana Ilham; SULARSO, Raden Andi; INDRANINGRAT, Ketut. The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision. e-Journal Ekonomi Bisnis dan Akuntansi, [S.l.], v. 7, n. 1, p. 77-81, apr. 2020. ISSN 2685-3523. Available at: <https://jurnal.unej.ac.id/index.php/e-JEBAUJ/article/view/14956>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.19184/ejeba.v7i1.14956.
Citation Formats
Issue
Vol 7 No 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020
Section
Articles