Tuturan humor dalam program acara Kafe Ramadhan Jember 1 Tv: Kajian pragmatik

Abstract

Kafe Ramadhan is a program broadcasted by Jember 1 TV, adopting a situational comedy concept. This program serves as a local television initiative to understand the preferences and needs of their audience as a reference in presenting engaging and relevant shows, aiming to capture attention and maintain audience interest through the strength of humorous discourse. The purpose of this research is to identify and explain the forms of humorous discourse constructed through the violation of the principles of cooperation and politeness in the Kafe Ramadhan program. This study is a qualitative descriptive research using a method and data analysis technique employing a heuristic hypothesis framework. The results of this research indicate that humorous discourse in the Kafe Ramadhan program constitutes a violation of four maxims of cooperation principles and six maxims of politeness principles. Violations of the quality maxim were found to generate the most amusement. This demonstrates that discourse violating the submaxim of quality by stating something untrue or asserting something whose truth cannot be adequately proven mostly induces amusement. Meanwhile, violations of the maxim of tact were found to be the most prevalent among violations of other politeness principles. This proves that discourse violating the submaxim of tact by uttering something more disadvantageous and less advantageous to others mostly elicits amusement. Discourse in the Kafe Ramadhanprogram tends to involve various types of humor, including superiority, motivational, and biassociative humor.