IMPLEMENTASI PRINSIP KESANTUNAN BAHASA PADA IKLAN PRODUK LIFEBOUY

  • Domas Sugrahita Harja Susetya Universitas Islam Zainul Hasan Genggong
  • Safira Hamdala Universitas Islam Zainul Hasan Genggong
  • Moh. Fajar Al Hakim Universitas Islam Zainul Hasan Genggong

Abstract

This study discusses language politeness in Lifebuoy product advertisements based on
Leech's theory. The type of research conducted is qualitative research. The data source
comes from Lifebuoy advertisements. The research data is in the form of speech/speech
containing the politeness of the language spoken by the Lifebuoy advertising actor. The
data collection method is qualitative and descriptive with listening, recording, and notetaking techniques. After the research data were found and recorded, the researchers conducted data analysis. The analysis technique used by the researcher is data reduction, data display, and conclusion. The results showed that there were six principles of politeness in language, namely the maxim of wisdom, the maxim of generosity, the maxim of appreciation, the maxim of simplicity, the maxim of consensus, and the maxim of sympathy.

Published
2022-07-18
How to Cite
SUSETYA, Domas Sugrahita Harja; HAMDALA, Safira; AL HAKIM, Moh. Fajar. IMPLEMENTASI PRINSIP KESANTUNAN BAHASA PADA IKLAN PRODUK LIFEBOUY. SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik, [S.l.], v. 23, n. 2, p. 177-185, july 2022. ISSN 2599-3429. Available at: <https://jurnal.unej.ac.id/index.php/SEMIOTIKA/article/view/31003>. Date accessed: 26 sep. 2022. doi: https://doi.org/10.19184/semiotika.v23i2.31003.