KINERJA BAURAN PEMASARAN JASA PENANGKARAN BENIH CABAI MERAH Studi Kasus pada Multi Agro Wiyata dan Nuansa Agro Insani di Jember
Abstract
The research on the profile Chilli seed breeding and its delivering service was done on May–August 2005 in Multi Agro Wiyata and Nuansa Agro Insani, Jember regency. The goals were to find description of service marketing perfomance and to analyce the dominant factor in service marketing from both service providers.There are seven variables in service marketing exactly: Product, Price, Promotion, Place, People, Process and Physical Evidence. This research used survey method with quitsioner by 200 farmers. Services are categorized as “medium-high contact” and thus a high degree of interaction. Interpersonal communication between farmers and service professional with usage appropiate technology is essential for succesful service delivery. The result of descriptive analysis showed that the diferenciation in service marketing performance between Multi Agro Wiyata and Nuansa Agro Insani are product and process delivering service. The dominant factors in service marketing,"People performance" in Multi Agro Wiyata and "physical evidence performance" in Nuansa Agro Insani.
Keywords: Chilli Seed breeding, Service Marketing, Effective Technology
Jurnal Sosial Ekonomi Pertanian (J-SEP) has CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
The work is simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, which permits others to share the work with an acknowledgement of the authorship and the work's initial publication in this journal. Authors who publish with this journal retain their copyright and grant the journal the right of first publication.
3.png)
.png)
