SIKAP PETERNAK AYAM PETELUR DI JEMBER TERHADAP PAKAN PRODUKSI CHAROEN POKHPAND, JAPFA COMFEED DAN SIERRAD
Abstract
The purpose of this study was to examine the consumer’s attitudes toward layer feeds of three different brands. Data collected from 56 layer breeder in Jember. The respondents were asked to evaluate ten attributes of the products on a 5 point scale, based on Multiatribute Fishbein of The Attitude-Toward-Object Model. The result showed that the six of ten atributes of the product were evaluated to be important. Consumer’s most concerned with the availability of the product in the selection of a product. The Fishbein attitude score for Japfa Comfeed was higher than Charoen Pokhpand and Sierrad, Charoen Pokhpand was higher than Sierrad, indicating that respondents were more favorable toward Japfa Comfeed.
Jurnal Sosial Ekonomi Pertanian (J-SEP) has CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
The work is simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, which permits others to share the work with an acknowledgement of the authorship and the work's initial publication in this journal. Authors who publish with this journal retain their copyright and grant the journal the right of first publication.
3.png)
.png)
