Strategi Kreatif Iklan Parfum KENZO World Versi The New Fragrance

  • Annisa Nurseptianditha Universitas Jember
  • Denny Antyo Hartanto
  • Romdhi Fatkhur Rozi

Abstract

This research discusses creative strategy the of KENZO World The New Fragrance version ad. Purpose of the research is to find out the creative ideas and the impact to the audiece. Research data based on repeated observation and describe with additional theory of Mise-en-scene. This research uses qualitative methods with observation, interview and literature study, that expected to show the effectiveness of crative strategy.

2_1
Published
2022-10-24
How to Cite
NURSEPTIANDITHA, Annisa; HARTANTO, Denny Antyo; ROZI, Romdhi Fatkhur. Strategi Kreatif Iklan Parfum KENZO World Versi The New Fragrance. ROLLING, [S.l.], v. 2, n. 1, p. 14-18, oct. 2022. ISSN 2963-0835. Available at: <https://jurnal.unej.ac.id/index.php/ROLLING/article/view/11819>. Date accessed: 22 dec. 2024.
Citation Formats
Issue
Vol 2 No 1 (2019): Rolling Volume 2 Nomor 1 Tahun 2019
Section
Articles

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