ANALISIS PEMASARAN DAN PENDAPATAN USAHATANI SEMANGKA KELOMPOK TANI RIDHO LESTARI DI DESA TEMBOKREJO KECAMATAN MUNCAR KABUPATEN BANYUWANGI
Abstract
Banyuwangi Regency is one of the centers of watermelon production in East Java Province. Muncar Sub-district is a watermelon producing district with the highest harvest and production area in Banyuwangi. The village of Muncar sub-district known as watermelon producing village is Tembokrejo Village. This research conducted in the Tembokrejo Village at the farmer group of Ridho Lestari has three purposes, namely: (1) to know the marketing channel of watermelon, (2) to know the margin and efficiency of watermelon marketing, and (3) to know the income and efficiency of watermelon farming. The results showed that farmers of watermelon farmer group Ridho Lestari have 4 marketing channels, namely: (a) farmers - wholesalers - retailers - consumers, (b) farmers - middlemen - wholesalers - retailers - consumers, (c) farmers - middlemen - retailers - consumers, and (d) farmers - exporters - importers; (2) the non-exported watermelon marketing margin is low and efficient, while the export marketing margin is high and inefficient; (3) Ridho Lestari farmers' watermelon farmer's income is beneficial and the cost of watermelon farming is efficient.
References
Budiarto, Teguh dan Fandy Ciptono. 1997. Pemasaran Internasional. Yogyakarta: BPFE.
Chandra, Gregorius., Tjiptono, Fandy., dan Chandra, Yanto. 2003. Pemasaran Global: Internasionalisasi dan Internetisasi. Yogyakarta: ANDI.
Hanafie, Rita. 2010. Pengantar Ekonomi Pertanian. Yogyakarta: CV. Andi Offset.
Irawan, Bambang. 2007. Fluktuasi Harga, Transmisi Harga, dan Margin Pemasaran Sayuran dan Buah. Jurnal Analisis Kebijakan Pertanian, 5 (4): 358 – 373.
Nazir, Moh. 1988. Metode Penelitian. Jakarta: Ghalia Indonesia.
Sudiyono. 2002. Pemasaran Pertanian. Malang: UMM Press.
Soekartawi. 1993. Prinsip Dasar Ekonomi Pertanian. Jakarta: Raja Grafindo Persada.
Soekartawi. 1995. Analisis Usahatani. Jakarta: Universitas Indonesia.
Tempo Bisnis. 2015. Semangka Banyuwangi di Ekspor ke Singapura.https://m.tempo.co/read/news/2012/12/03/090445592/semangka-banyuwangi-diekspor-ke-singapura [diakses pada tanggal 01 Maret 2016
Jurnal Sosial Ekonomi Pertanian (J-SEP) has CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
The work is simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, which permits others to share the work with an acknowledgement of the authorship and the work's initial publication in this journal. Authors who publish with this journal retain their copyright and grant the journal the right of first publication.