PROSPEK PENGEMBANGAN HOME INDUSTRI GETUK PISANG DALAM MENGHADAPI PANDEMI COVID-19: SEBUAH ANALISIS NILAI TAMBAH

  • Uyun Luthfiana Program Studi Agribisnis Fakultas Pertanian Universitas Jember
  • Ati Kusmiati Program Studi Agribisnis Fakultas Pertanian Universitas Jember

Abstract

The Covid-19 pandemic in 2020 had a bad impact and caused various businesses to experience many declines and even losses. Business actors carry out various ways to survive and save their businesses from bankruptcy. This study aims to determine the added value, income, and development strategy. The method in this study used descriptive and analytical methods. The sampling method in this research is the purposive sampling technique. Analysis of the data used is added value, income analysis,  SWOT analysis, and QSPM. The results showed that the Getuk Pisang Home Industry in Kediri Regency during the Covid-19 pandemic in processing bananas into Getuk Pisang products had positive added value. During the Covid-19 pandemic, the income received by the Getuk Pisang Home Industry experienced a very drastic decline when compared to the income before the Covid-19 pandemic. The results of the SWOT analysis show that the position of the Home Industry during the Covid-19 pandemic is in quadrant II, namely the diversification strategy, where companies must use strengths to take advantage of long-term opportunities. The SWOT matrix produces several alternative strategies that will determine the attractiveness of the data on the QSP matrix. The highest TAS (Total Attractive Score) value in the QSP matrix is 7.42, with optimizing internet media to increase sales of Getuk Pisang during the pandemic.

References

Angriani, U., Laapo, A. and Howara, D. (2014) ‘Analisis Nilai Tambah Keripik Pisang Pada Industri Cahaya Indi Di Desa Tanamea Kecamatan Banawa Selatan Kabupaten Donggala’, J. Agroland, 21(2), pp. 115–121.

Dhamayantie, E. and Fauzan, R. (2017) ‘Penguatan Karakteristik Dan Kompetensi Kewirausahaan Untuk Meningkatkan Kinerja Umkm’, Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 11(1), pp. 80–91. doi: 10.24843/matrik:jmbk.2017.v11.i01.p07.

Hasanah, U., Masyhuri, M. and Djuwari, D. (2016) ‘Analisis Nilai Tambah Agroindustri Sale Pisang di Kabupaten Kebumen’, Ilmu Pertanian (Agricultural Science), 18(3), p. 141. doi: 10.22146/ipas.10615.

Hayami, Y. (1987) Agricultural Marketing and Processing in Upland Java: A Perspective From A Sunda Village. Bogor: CGPRT.

Islam, A. et al. (2021) ‘Configuring A Blueprint For Malaysian Smes To Sur- Vive Through The Covid-19 Crisis : The Reinforce- Ment Of Quadruple Helix Innovation Model’, Journal of Entrepreneurship, Business and Economics, 9(1), pp. 32–81.

Istiasih, H. (2020) ‘Pemberdayaan Industri Kecil Dan Menengah Untuk Usaha Pertumbuhan Ekonomi Daerah ( Studi Kasus Pada Industri Pengolahan Pisang Di Kabupaten Kediri )’, Nusantara of Engineering, 2(1), pp. 49–56.

OECD (2020) SME Policy Responses: Tackling Coronavirus (Covid-19) Contributing to A Global Effort, OECD. Available at: https://oecd.dam-broadcast.com/pm_7379_119_119680 di6h3qgi4x.pdf. .

Rangkuti, F. (2013) Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: PT Gramedia Pustaka Utama.

Setiawan (2020) Sebanyak 37.000 UMKM Terdampak Virus Corona, Kompas.

Sugiri, D. (2020) ‘Menyelamatkan Usaha Mikro, Kecil dan Menengah dari Dampak Pandemi Covid-19’, Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi, 19(1), pp. 76–86. doi: 10.32639/fokusbisnis.v19i1.575.
Published
2022-03-31
How to Cite
LUTHFIANA, Uyun; KUSMIATI, Ati. PROSPEK PENGEMBANGAN HOME INDUSTRI GETUK PISANG DALAM MENGHADAPI PANDEMI COVID-19: SEBUAH ANALISIS NILAI TAMBAH. Jurnal Sosial Ekonomi Pertanian (J-SEP), [S.l.], v. 15, n. 1, p. 13-32, mar. 2022. ISSN 2356-2382. Available at: <https://jurnal.unej.ac.id/index.php/JSEP/article/view/29456>. Date accessed: 28 sep. 2022. doi: https://doi.org/10.19184/jsep.v15i1.29456.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.