PENGARUH KETANGKASAN RANTAI PASOK TERHADAP KINERJA BISNIS KEDAI KOPI DI KOTA MALANG

  • Anisa Aprilia Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya
  • Fitrotul Laili Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya
  • Putri Budi Setyowati Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya
  • Riska Ayu Febriana Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya
  • Kristoforus Farian Waringga Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya
  • Farian Waringga Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya

Abstract

Nowdays, café business is rapidly growing in Indonesia. It has effect to competitiveness effect to the business. Supply chain agility is crucial to increase competitive advantage in the midst of increasingly complex business competition.The aim of this study is to analyze the impact of supply chain agility on the business performance of the coffee shop in Malang, East Java. Information on research data was obtained from 65 coffee shop managers or owners who were excavated using a questionnaire and analyzed using WrapPLS. The findings of this study are that supply chain agility has a positive and significant impact on the coffee shop business performance thus it plays a role in achieving a coffee shop competitive advantage. With supply chain agility, coffee shop businesses can maintain and increase customer satisfaction and loyalty.

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Published
2021-03-30
How to Cite
APRILIA, Anisa et al. PENGARUH KETANGKASAN RANTAI PASOK TERHADAP KINERJA BISNIS KEDAI KOPI DI KOTA MALANG. JSEP (Journal of Social and Agricultural Economics), [S.l.], v. 14, n. 1, p. 32-46, mar. 2021. ISSN 2356-2382. Available at: <https://jurnal.unej.ac.id/index.php/JSEP/article/view/20547>. Date accessed: 19 june 2021. doi: https://doi.org/10.19184/jsep.v14i1.20547.

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