STRATEGI PENENTUAN LOKASI GLOBAL PERUSAHAAN (STUDI KASUS DI STARBUCKS JAKARTA)

  • Sylvia Sari Rosalina Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Jakarta
DOI: https://doi.org/10.19184/bisma.v12i2.7893

Abstract

The purpose of this study is to analyze consumer perceptions towards the location strategy used by Starbucks Corporation in Jakarta, Indonesia. The sample consists of 90 Starbucks consumers in Jakarta. This study uses descriptive analysis based on the results of the questionnaires distribution on respondents. The results show that the location strategy used by Starbucks Corporation in Jakarta has significant effect in increasing the number of customers and the product value which resulting in the increased company profit.


Keywords: Location Strategy, Starbucks, Indonesia

Published
2018-06-30
How to Cite
ROSALINA, Sylvia Sari. STRATEGI PENENTUAN LOKASI GLOBAL PERUSAHAAN (STUDI KASUS DI STARBUCKS JAKARTA). BISMA: Jurnal Bisnis dan Manajemen, [S.l.], v. 12, n. 2, p. 233-239, june 2018. ISSN 2623-0879. Available at: <https://jurnal.unej.ac.id/index.php/BISMA/article/view/7893>. Date accessed: 26 apr. 2024. doi: https://doi.org/10.19184/bisma.v12i2.7893.
Citation Formats
Issue
Vol 12 No 2 (2018)
Section
Articles

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