THE FACTORS THAT INFLUENCE CONSUMER SATISFACTION ON GOPAY

  • Ahmad Azmy Tanri Abeng University
  • Pitrayadi Subakrie Tanri Abeng University
  • Muhammad Zakky Azhari Universitas Tanri Abeng
DOI: https://doi.org/10.19184/bisma.v14i1.13449

Abstract

This research aims to analyze the factors that influence consumer satisfaction on Go-Pay as a mobile payment application. The population of this research was all Gojek application users who use Go-Pay as mobile payment in South Jakarta. This research used primary data sourced from the questionnaire distributed to 150 respondents. Data were analyzed using multiple linear regression analysis. The results showed that four independent variables, i.e., price, trust, lifestyle, and benefit have a significant influence on consumer satisfaction of Go-Pay application. However, convenience has no significant influence on consumer satisfaction of Go-Pay.


Keywords: consumer satisfaction, Go-pay, lifestyle

Published
2020-03-31
How to Cite
AZMY, Ahmad; SUBAKRIE, Pitrayadi; AZHARI, Muhammad Zakky. THE FACTORS THAT INFLUENCE CONSUMER SATISFACTION ON GOPAY. BISMA: Jurnal Bisnis dan Manajemen, [S.l.], v. 14, n. 1, p. 10-18, mar. 2020. ISSN 2623-0879. Available at: <https://jurnal.unej.ac.id/index.php/BISMA/article/view/13449>. Date accessed: 23 apr. 2024. doi: https://doi.org/10.19184/bisma.v14i1.13449.
Citation Formats
Issue
Vol 14 No 1 (2020)
Section
Articles

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