PENGARUH HARGA, CITRA MEREK DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN LIPSTIK WARDAH DI KABUPATEN BANYUWANGI

  • Almar'atus Sholihah Jurusan Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Lusiana Ulfa Hardinawati Jurusan Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Lilis Yuliati Jurusan Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Jember

Abstract

The study is to know determine and analyze the effect of price, brand image and halal label on consumer interest buying Wardah lipstick product in the Banyuwangi. Population in this study used people in the Banyuwangi Regency area, who used Wardah lipstick product. In this study used 100 respondents who used Wardah lipstick in Banyuwangi Regency area. The methode used multiple linear regression analysis. The result of this research is: a) Price has a positive and significant influence on consumer buying interest in Wardah lipstick products in Banyuwangi. Banyuwangi Regency. b) Brand image has a positive and significant influence on consumer buying interest in Wardah lipstick products in the Banyuwangi Regency area. c) Halal label has a positive and significant effect on consumer buying interest in Wardah lipstick products in the Banyuwangi Regency area.

Published
2022-05-16
How to Cite
SHOLIHAH, Almar'atus; HARDINAWATI, Lusiana Ulfa; YULIATI, Lilis. PENGARUH HARGA, CITRA MEREK DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN LIPSTIK WARDAH DI KABUPATEN BANYUWANGI. VALUE: Journal of Business Studies, [S.l.], v. 1, n. 1, p. 128-143, may 2022. Available at: <https://jurnal.unej.ac.id/index.php/value/article/view/31659>. Date accessed: 07 oct. 2022.