PENGARUH HEDONIC SHOPPING, FASHION INVOLVEMENT, STORE ENVIRONMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA STORE THREE SECOND DI LIPPO PLAZA MALL JEMBER

  • Bambang Irawan Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Gusti Ayu Wulandari Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Nila Anindya Anggraini Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • N. Ari Subagio Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
  • Ketut Indraningrat Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember

Abstract

This study is purposed to examine the impact of hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store. This study uses a sample of consumers who shop impulsively at the Three Second Lippo Plaza Mall Jember store, the side method used isnon-probability sampling with respondents as many as 96 consumers. The analytical technique used is multiple linear regression analysis. The results showed that hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store in a positive direction. The business actors still maintain hedonic shopping, fashion involvement, store environment and price discounts in impulse buying.

Published
2022-05-16
How to Cite
IRAWAN, Bambang et al. PENGARUH HEDONIC SHOPPING, FASHION INVOLVEMENT, STORE ENVIRONMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA STORE THREE SECOND DI LIPPO PLAZA MALL JEMBER. VALUE: Journal of Business Studies, [S.l.], v. 1, n. 1, p. 55-71, may 2022. Available at: <https://jurnal.unej.ac.id/index.php/value/article/view/31654>. Date accessed: 07 oct. 2022.