TY - JOUR AU - Sukirno, Zakaria Lantang PY - 2017 TI - Model Komunikasi Pemasaran Bisnis Jasa JF - Journal of Tourism and Creativity; Vol 1 No 1 (2017) KW - N2 - Abstract Marketing communication is one of the tools of service business which base on hospitality. From practical and tacktical aspec integrated maketing communication activities is marketing communication mix ā€œ7Pā€; advertising, direct marketing, digital marketing/internet, sales promotion, public relations and personal selling. Integrated marketing communication for service business must adaptation to social, culture, economic situations and market targeting. The core of succesful of service business are uniqueness, quality and excellent service of the product through interaktif marketing. Key Word : marketing communication, service business UR - https://jurnal.unej.ac.id/index.php/tourismjournal/article/view/13794