ECO-AGROFORESTRY BUSINESS MADE BY COLLABORATION OF PT BUMN HIJAU LESTARI I AND ITS MITER FARMERS

Abstract

Specially for Java and Bali, Citarum river stripe watering has an important role for Indonesian
life`s communities. However, along with the high population pressure and demand for
natural resources continues to increase, the level of pollution and environmental degradation
in the watershed is increasing too. That requires prevention efforts as early as possible. One
effort to rehabilitate it is by eco-business agro-forestry. PT. BUMN Hijau Lestari I is one of the
companies engaged in the greening of the environment (eco-business) based agro-forestry
and cooperatives. The company is developing and helping local farmers to improve the
welfare of farmers as well as to prevention of environmental damage occurring in the upper
Citarum Watershed. The purpose of this study was to determine how the strategy of the
company, find an alternative development strategy and knowing what benefits could be
obtained by partner farmers. The study was conducted in the Cimaung District, Bandung
Regency, West Java, which is one of the built area of PT. BUMN Hijau Lestari I which is located
in areas along the Cisangkuy sub-watershed. Cimaung farmers are partners in representative
district and have managed to harvest the coffee from their agro-forestry that has been
running for 3 years. The design used are qualitative and quantitative with case studies
methods by using an I-E analysis, SWOT analysis and QSPM for determining alternative
development strategy of the company. Informant determination is done purposively. Data
analysis shows that the company is using strategy with the seven principles of agro-forestry
and cooperative. The results obtained score weighting environmental analysis of internal
factors 2.949 and 3.077 external factor score weights. This indicates that the company is in
cell II, which is growing and developing. So, the alternative strategies can be applied that
based on the SWOT matrix and QSPM are expanded work area, maintaining quality of
products / services to attract the public, improve marketing and promotional activities,
maintain cooperation with partner farmers and improve the quality and the quantity of their
human resources.