IDENTIFICATION OF CASSAVA CRACKERS LONG TERM AGROINDUSTRIAL RELATIONSHIP PATTERN AND ANALYSIS OF SUPPLY CHAIN EXISTENCE

Abstract

Cassava is always been economically valuable agriculture commodity since it can
be produced into a lot of agroindustry product such as cassava crackers. In order to survive
in competing business circumstance, cassava crackers producers should produce better,
cheaper and faster product. This research is aimed to study the contractual relationship
pattern which can be categorized into five dimension satisfaction, trust, communication,
mutual interdependency and commitment. Research finding states that although there was
a long term relationship among agents, yet there wasn’t any supply chain.