MARKET DEVELOPMENT MODEL OF WATER REFILL BUSINESS VIDINI JEMBER

  • Sudaryanto Sudaryanto Fakutas Ekonomi dan Bisnis Universitas Jember
  • Anifatul Hanim Fakutas Ekonomi dan Bisnis Universitas Jember
  • Nanik Istiyani Fakutas Ekonomi dan Bisnis Universitas Jember

Abstract

This study aims to build a conceptual mapping of Vidini's refill water service marketing strategy in winning industry competition. The paradigm used is prepositive nominalist qualitative, namely by developing concepts based on environmental conditions. It was formulated that the marketing strategy was not only convenient but also using digital media.


Keywords: marketing strategy, conceptual mapping, refill water, qualitative

Published
2022-07-02
How to Cite
SUDARYANTO, Sudaryanto; HANIM, Anifatul; ISTIYANI, Nanik. MARKET DEVELOPMENT MODEL OF WATER REFILL BUSINESS VIDINI JEMBER. UNEJ e-Proceeding, [S.l.], p. 255-261, july 2022. Available at: <https://jurnal.unej.ac.id/index.php/prosiding/article/view/32230>. Date accessed: 04 oct. 2022.