TY - JOUR AU - Nurfadila, Siti AU - Riyanto, Setyo PY - 2020 TI - Impact of Influencers in Consumer Decision-Making: The Fashion Industry JF - INTERDISCIPLINARY JOURNAL ON LAW, SOCIAL SCIENCES AND HUMANITIES; Vol 1 No 2 (2020): November 2020 DO - 10.19184/ijl.v1i1.19146 KW - N2 - The popularity of influencers is continuous and doesn’t have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present   study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in fashion industry. UR - https://jurnal.unej.ac.id/index.php/idj/article/view/19146