Mawardi, A., 		Farida, L., 		Nusbantoro, A., 		Utami, E., 		Endhiarto, T., & 		Apriliana, T.
(2024).
 Strengthening the Performance of Micro, Small, and Medium Enterprises (MSMEs) Through Social Media Adoption with Human Resource Competency as Moderation and Implementation of The Penta Helix Model in Facing New Normal Challenges in Jember Regency.
<em>E-Journal Ekonomi Bisnis Dan Akuntansi, 11</em>(1), 15-23.
doi:10.19184/ejeba.v11i1.44396