Work-life Balance and the Working Women: Studit of Women's Experience in Gender Commodity Perspective

  • Bernarda Prihartanti Magister Kajian Budaya Universitas Sanata Dharma


This article aims to reflect the experiences of working women and mothers with dual roles regarding how the discourse on work-life balance affects their respective lives. The research using an autoethnographic method complemented by a literature review. Data was obtained through personal experience and interviews with several female friends who work in big cities like Jakarta and Surabaya. The data was processed as a self-reflection through Robin Truth Goodman's 'gender commodity' perspective. Through the results of reflections on experiences in this article, several working women feel the influence of the work-life balance discourse, both directly and indirectly. The results of this research also show that work-life balance as a discourse is reproduced by neoliberalism for capitalist.


Bernie D. Jones (ed.) (2012). Women Who Opt Out The Debate over Working Mothers and Work-Family Balance. New York University Press.
Connell, Raewyn. (2009). Gender in World Perspective, 2nd Edition. John Wiley & Sons.
Ellyda Yohan Pranindhita, dkk. (2020). Hubungan Work Life Balance Dengan Kepuasan Kerja Pada Guru Di SMK Kabupaten Pati. Jurnal Psikologi Konseling Vol. 16 No. 1, Edisi Juni 2020.
Fleetwood, Steve. (2007). Why work–life balance now?. The International Journal of Human Resource Management. Taylor & Francis DOI: 10.1080/09585190601167441.
Gambles, R., Lewis, S., & Rapoport, R. (2006). The Myth of Work‒Life Balance: The Challenge of Our Time for Men, Women and Societies (1 ed.). Wiley.
Gardenia Junissa Siregar, dkk. (2019). Peran Regulasi Emosi Terhadap Kualitas Hidup Dengan Work Life Balance Sebagai Mediator Pada Perempuan Peran Ganda. Jurnal Muara Ilmu Sosial, Humaniora, dan Seni. Vol. 3, No. 2, Oktober 2019: hlm 403-412.
Goodman, Robin T. (2022). Gender Commodity: Marketing Feminist Identities and the Promise of Security. Bloomsbury Academic: New York.
________. (2013). Gender Work. Palgrave Macmillan US.
________. (2019). The Bloomsbury Handbook of 21st-Century Feminist Theory. Bloomsbury Academic.
Ramadhana Afida Rachman, 2022. WFA dan Work-life Balance Bagi Pekerja Perempuan : Mungkinkah Terjadi?
Rehman, S., & Azam Roomi, M. (2012). Gender and work‐life balance: A phenomenological study of women entrepreneurs in Pakistan. Journal of Small Business and Enterprise Development, 19(2), 209–228.
Rosa, Rodrigo. (2021). The Trouble with ‘Work–Life Balance’ in Neoliberal Academia: a Systematic and Critical Review. Journal of Gender Studies, DOI: 10.1080/09589236.2021.1933926.
Rottenberg, C. (2019). Women Who Work: The Limits of The Neoliberal Feminist Paradigm. Gender, Work & Organization, 26(8), 1073–1082.
How to Cite
PRIHARTANTI, Bernarda. Work-life Balance and the Working Women: Studit of Women's Experience in Gender Commodity Perspective. Journal of Feminism and Gender Studies, [S.l.], v. 4, n. 1, p. 40-49, jan. 2024. ISSN 2775-8737. Available at: <>. Date accessed: 29 may 2024. doi: