Komodifikasi Tubuh Perempuan di Instagram (Analisis Wacana pada Endorser Perempuan di Jember)

  • Robith Abdillah Al-Hadi Sosiologi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Jember (UNEJ) Jl. Kalimantan X, No. 01, Jember 68121
  • Nurul Hidayat Sosiologi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Jember (UNEJ) Jl. Kalimantan X, No. 01, Jember 68121

Abstract

Abstract


The research looked at the commodification of female body in Instagram. Commodification happened to parts of female body are used to gain the exchange rate. In this research, researcher saw a discourse on female endorser in Instagram. Hence, the researcher used the logic of commodification of Karl Marx, symbolic violence of Pierre Bourdieu, and discourse analysis method to analyze how the commodification of female body in Instagram is. The used informant determination method was snowball. The result of this research concluded that women in Instagram be commercialize by becoming themselves as an Endorser. The happened commodificationwas distinguished by categorization. Commodification on the face and hand occurred at endorser who wear veil with the product provision, but for the endorser who did not use veil, commoditization occurred on the entire body. On the other hand, endorser in terms of consciousness had two varieties where endorser who was aware that she was being commercialized. There was also an endorser who was not aware of and had their own ideals

Published
2017-10-19
How to Cite
AL-HADI, Robith Abdillah; HIDAYAT, Nurul. Komodifikasi Tubuh Perempuan di Instagram (Analisis Wacana pada Endorser Perempuan di Jember). Electronical Journal of Social and Political Sciences (E-SOSPOL), [S.l.], v. 4, n. 1, p. 1-5, oct. 2017. ISSN 2830-3903. Available at: <https://jurnal.unej.ac.id/index.php/E-SOS/article/view/5603>. Date accessed: 26 apr. 2024.
Citation Formats
Issue
Vol 4 No 1 (2017): Komodifikasi Tubuh Perempuan di Instagram
Section
Articles

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