FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR

(STUDI KASUS PERUSAHAAN “A”)

  • Aulia Fajar Naufal Magister Manajemen Teknologi ITS Surabaya
  • Fuad Achmadi Magister Manajemen Teknologi ITS Surabaya
DOI: https://doi.org/10.19184/bisma.v11i2.6307

Abstract

Abstract:The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company’s internal and external factors and to formulate best alternative strategy for the company “A” in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province.


Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM.

Published
2017-05-08
How to Cite
NAUFAL, Aulia Fajar; ACHMADI, Fuad. FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR. BISMA: Jurnal Bisnis dan Manajemen, [S.l.], v. 11, n. 2, p. 124 – 138, may 2017. ISSN 2623-0879. Available at: <https://jurnal.unej.ac.id/index.php/BISMA/article/view/6307>. Date accessed: 22 nov. 2024. doi: https://doi.org/10.19184/bisma.v11i2.6307.
Citation Formats
Issue
Vol 11 No 2 (2017)
Section
Articles

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