KRISTANTO, Okta Dwi; INDRANINGRAT, Ketut; PRASETIYANINGTIYAS, Susanti.
PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO RMBL.
BISMA: Jurnal Bisnis dan Manajemen, [S.l.], v. 11, n. 1, p. 62-75, jan. 2017.
ISSN 2623-0879.
Available at: <https://jurnal.unej.ac.id/index.php/BISMA/article/view/6209>. Date accessed: 23 nov. 2024.
doi: https://doi.org/10.19184/bisma.v11i1.6209.