DAMAYANTI, Alvina; INAYATI, Titik. PENGARUH CELEBRITY ENDORSER, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING. BISMA: Jurnal Bisnis dan Manajemen, [S.l.], v. 18, n. 1, p. 27-38, mar. 2024. ISSN 2623-0879. Available at: <https://jurnal.unej.ac.id/index.php/BISMA/article/view/46565>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.19184/bisma.v18i1.46565.