CITRA HOTEL BERBINTANG DI DAERAH ISTIMEWA YOGYAKARTA

  • Maskuri Sutomo Fakultas Ekonomi Universitas Tadulako Palu

Abstract

This study aims to describe identity and analyze reputation, socialresponsibility and physical environment of star hotels in Yogyakarta Province.Research methodology employed survey method. Respondent of this researchwere customers/guests of the three, four, and five star hotels in YogyakartaProvince. Result of the study shows that image of the three, four and five starhotel was influenced by their company’s identity, reputation, socialresponsibility, and physical environment. Among these factors, company’sidentity has dominantly influenced image of hotel. Marketing communicationthrough promotional mix is considered as main role in order to increaseresponds of customers toward company’s identity. Therefore, actualization ofmarketing communication performance must be good. Better promotionalmarketing management will develop understanding and respond of customersthat affect increasing of hotel’s image.
Published
2011-04-01
How to Cite
SUTOMO, Maskuri. CITRA HOTEL BERBINTANG DI DAERAH ISTIMEWA YOGYAKARTA. BISMA: Jurnal Bisnis dan Manajemen, [S.l.], v. 5, n. 1, apr. 2011. ISSN 2623-0879. Available at: <https://jurnal.unej.ac.id/index.php/BISMA/article/view/41>. Date accessed: 05 dec. 2021.
Section
Articles

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.